Logos designed for the Western Europe offices of the International Mission Board – when there were still offices for Western Europe. Now there is a people-group affinity that includes all Europeans around the world. This logo was created to provide an identity using a common European landmark – a bridge – and indicating the importance of Western Europe as a connection to all other points in the world. Many people either come from, or go to, or visit Europe at least once in their lives – hence a “bridge to the world”.
The original version of this was – literally – sketched out on a napkin during a long ride between meetings (I was not driving, for the record). Ideas can hit you at strange times.
Stand-alone versions of the logo were also created, along with a full palette for colour usage.
Long (header) version of the logo, showing the versatility of the design:
